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Most solar companies don't have a lead problem. They have a lead waste problem — uncontacted leads, no-shows, and zero follow-up eating 40–60% of their ad spend.
Get 30 qualified booked solar appointments, or we work free until delivered.
No fluff. No generic strategy call. We audit your current lead flow, show you where appointments are leaking, and give you the fix — whether you work with us or not.
Solar companies spend $3,000–$10,000/month on Meta ads. The leads come in. But somewhere between form fill and booked appointment, most of them disappear.
It's not that the leads are bad. It's that the system between "lead captured" and "rep sitting across from a homeowner" is broken — or doesn't exist at all.
Sound familiar?
Most solar companies optimize the top (ads) and the bottom (closing). But the middle — where leads become appointments — runs on hope and manual effort. That's where 40–60% of your ad spend dies.
You don't need more leads. You need to track and fix the leaks in the middle — where contacted leads fail to become booked, qualified appointments.
We handle the front end of your appointment pipeline — from ad click to qualified sit. Your reps only talk to homeowners who are pre-vetted and ready to hear a proposal.
Your reps should be closing, not chasing cold forms.
A done-for-you system from ad click to rep sitting across from a qualified homeowner
What's Included
Performance guarantee: if we don't deliver, we keep working at no additional cost until we do.
Pricing, appointment targets, and qualification criteria are covered on the audit call — every market is different.
Take the Lead Waste Scorecard — a 2-minute diagnostic that identifies your biggest appointment bottleneck. No email required. Instant results.
It checks for
Bring your score to the audit call — we'll show you exactly how to fix what it finds.
Good Fit
Not a Fit
Lead gen companies sell you a name and a phone number. We build the full pipeline — from ad to qualified, booked appointment. You're not buying leads. You're buying sits with pre-vetted homeowners who agreed to a specific time on your calendar.
Homeowner (not renter), roof in serviceable condition, $150+ electric bill, 650+ credit score or cash/loan-ready, decision-maker present or scheduled, in your service area, and confirmed the appointment time. If it doesn't meet all seven, it doesn't count toward your 30.
We work inside your existing ad account and CRM. You keep full ownership of everything — the ad account, the leads, the data, the funnel. Nothing is locked behind our system.
Minimum $50/day, paid directly to Meta. You control the ad account. We recommend $75–$100/day for faster ramp-up in competitive markets, but $50/day is enough to start generating qualified appointments.
We keep running the system at no additional charge until we deliver all 30. The guarantee is simple — we don't stop until you have 30 qualified, booked sits.
Your reps show up to appointments and close. That's it. We handle the ads, the AI calling, the qualification, the booking, and the no-show prevention. You'll need to grant Meta ad account access and provide your reps' calendar availability during onboarding.
Most campaigns start generating qualified appointments within the first 7–10 days after launch. Full pipeline load (consistent daily flow) typically happens by week 3–4. We don't promise overnight results — we promise a system that compounds.
Book a 15-minute Lead Waste Audit. We'll review your current pipeline, identify the biggest drop-off point, and show you what 30 qualified appointments/month looks like for your market.